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STRATEGIES AND TACTICS TO BOOST YOUR TOP AND BOTTOM LINE!
Establishing the RIGHT PRICE is more than just the decision to set a list or base price by referencing the competition. A great number of additional decisions need to be made with the understanding that each one of these can potentially leak profits from your company. What customers think about when purchasing your product or service requires proper evaluation.
This 2-day workshop will deal with competitive strategies for new, mature products and markets. Moreover, it will demonstrate how to use the power of pricing to achieve overall corporate objectives.
Workshop: "Core Skills Certified Pricing Workshop"
Hosted by: The Foundation Group, an internationally recognized consulting firm specializing in strategic pricing and one of the leading providers of revenue and profit optimization solutions. Michael Hurwich, Partner will lead this exciting, hands-on pricing workshop drawing from his numerous research & case experiences. Mr. Hurwich holds an MBA from Babson College.
Dr. Vinay Kanetkar, Chair of the Consumer Studies Department with the University of Guelph. Dr. Kanetkar will draw on his 20+ years of price elasticity modeling to demonstrate how sophisticated pricing models can help you achieve your goals & objectives for your company.
Industry Speaker: Michael Doscher, an expert in the telecommunications with over 25 years experience in the industry. Michael's leadership grew his revenue 300% and he can show you how to do the same.
WHY SHOULD YOU ATTEND?
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Intimate Group Setting & Cross Industry Sharing of Challenges and Solutions
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Tailored presentation to your industry & issues
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Workshop will provide guidance on asking the right questions with your customers
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PARTICIPANT'S COMMENTS
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"I realized I had 'tunnel vision' about pricing."
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"The Speakers knowledge of the subject matter is very strong."
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"Good Models & Case Studies" - "Terrific Value for the Money"
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WHO SHOULD ATTEND?
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Managing Directors |
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Sales Managers & Directors |
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Marketing Managers & Directors |
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Product, Category and Brand Managers |
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Pricing Managers |
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Heads of Business & Revenue Management |
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General Managers |
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Heads of Market/Business R&D |
ATTENDEES WILL TAKE HOME THE FOLLOWING:
- Asking the "Right Questions" before you set a Price, e.g. What are competitors costs, objectives, capacity, market share, historical growth, leadership/followship positioning, strengths & weaknesses
- The Standard Approaches to Pricing, Their Pros & Cons, and an alternative approach that generally is more effective at accomplishing the objectives most companies have when they do pricing.
- Quantitative Methods for Capturing Price, Simple methods to use for quick decision making, sophisticated methods that leverage external customer research, & real-time methods using sales, volume and other constantly updated data - Net Net Pricing Analysis
- The answers to the six key questions about your target customer
- Why they buy?
- Why should they buy from me? 'MASDA'
- What do customers think about when purchasing a product or service?
- Who is the competition?
- What is the nature of the competitive offering?
- How do I beat the competitor to the customer?
- Pricing Customization, Price segmentation - one of the biggest profit tools used by savvy pricers today, Understanding the 'true value' in the Customer Decision process, Combating low price competitor strategies, Pricing a new product in an existing market, effective discounting & customizing prices to customer willingness to pay, price wars and how to avoid them.
- Pricing and revenue optimization tools. Providing a framework for managing profitable net net pricing decisions and customer relationships.
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